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Gillette maintained a limited range of models of this new type razor until 1921 when the original Gillette patent expired.
In anticipation of the event, Gillette introduced a redesigned razor and offered it at a variety of prices in different cases and finishes, including the long running “aristocrat".
The model, in various versions, remained in production until 1988.
The Super Speed razor was again redesigned in 1966 and given a black resin coated metal handle. A companion model, "The Knack", with a longer plastic handle, was produced from 1966 to 1975.
Razor handles continued to advance to allow consumer to achieve a closer shave.
The Pro Glide Flex Ball has a handle allows the razor cartridge to pivot.
Gillette claims that it means 20% fewer missed hairs, the ability to cut hairs 23 microns shorter, and 23% increased skin contact.
It became one of the most recognizable blades in the world.
In 1934 the "Twist to Open" (TTO) design, was intuitionistic.
According to the Daily Mail newspaper, an industry insider claimed that the Fusion range of blades cost only £0.05 each to manufacture, yet sold for up to £2.43: a mark-up price of more than 4,750%.